The mark consists of the wording "SUPERIOR" stylized in red with black outlining, with a red line with black underlining beneath. The wording "CERVEZA BEER" in yellow characters is beneath the red line and the wording "HECHO EN MEXICO" is printed in yellow characters below in a slight downward arc situated between two parallel yellow lines. Below this wording is a red rectangle with a curved top line containing the wording "ORIGINAL" above a horizontal line and the wording "DE ORIZABA" below, all in yellow. Above the wording "SUPERIOR" is the wording "DESDE 1896" in yellow. Above those words is a crest with yellow and red quadrants with images of mountains, flowers, leaves, and brewers' stirring tools in brown superimposed thereon over a yellow bird, with the shield and bird outlined in brown, with two parallel yellow lines extending from each side in a downward arc. A red rectangle with a curved lower line appears above and behind the yellow bird. Two brown partial birds appear on each side of the mark, each with a partial brown crest thereon, and each bird facing towards the center of the mark. The crests have images of busts of a woman facing forward, wheat, mountains, leaves, flowers, brewers' stirring tools, and birds with crest and crown, all in brown, superimposed thereon. The color white represents background and is not part of the mark.
SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE EIGHTEEN NINETY SIX ORIGINAL DE ORIZABA; SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE ONE THOUSAND EIGHT HUNDRED NINETY SIX ORIGINAL DE ORIZABA; SUPERIOR CERVEZA BEER HECHO EN MÉXICO DESDE ONE EIGHT NINE SIX ORIGINAL DE ORIZABA
SUPERIOR
The color(s) red, yellow, brown, and black is/are claimed as a feature of the mark.
The English translation of the wording "DESDE", "CERVEZA", "HECHO EN MÉXICO", and "DE ORIZABA", in the mark is ¿since¿, "beer", "made in Mexico", and "from Orizaba".
"CERVEZA", BEER", "HECHO EN MÉXICO", "DESDE 1896", "ORIGINAL", AND "DE ORIZABA"
Trademark: 90401573
