The color(s) orange and black is/are claimed as a feature of the mark.
"FOOD CO" AND "GROCERYHOUSE"
The mark consists of "A HUNTING FOR BETTER FOOD CO" in black, with the letter "O" in "CO" underlined, appearing over the stylized words "PRIMALROCK" in black, in which the letter "O" is underlined and the first letter "R" extends under the "I", appearing over the words "GROCERYHOUSE" in orange, with a stylized pork chop in orange on each side of the words "GROCERYHOUSE". The colors white and gray represent background, outlining, shading, and/or transparent area and are not part of the mark.
A HUNTING FOR BETTER FOOD CO PRIMAL ROCK GROCERY HOUSE; A HUNTING FOR BETTER FOOD COMPANY PRIMAL ROCK GROCERY HOUSE