35 Advertising services, namely, targeting advertising based on contextual data; Customer retention services, namely, customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Customer acquisition services, namely, marketing and advertising services for the acquisition of new customers; Advertising services, namely, determining brand suitability; Brand positioning services; Brand development and evaluation services in the field of online entertainment; Brand suitability targeting; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Advertising services, namely, content targeting; Advertising services, namely, video content targeting; Advertising services, namely, search content targeting; Advertising services, namely, content targeting for online media