The colors pink, purple, blue, white, brown, and black are claimed as a feature of the mark.
"SPECIAL OCCASIONS" AND "LLC"
The mark consists of a black circle with the wording "SPECIAL OCCASIONS" in blue, above the wording "MEMORIES" in blue and purple, which is above the wording "BY DANILLE LLC" in blue. The black circle is outlined in white and sits within a square shape, with the top and bottom of the circle being cut off by the square. The corners of the square background depict portions of pink shelving and rafters, with pink and white highlighting, and brown and black flooring and ceiling, and blue and white shapes appearing as ceiling lights. In the upper left hand corner appears a white shape with shading, that appears to be sitting atop the pink shelving. The upper right hand corner of the background has purple shading over the pink shelving and rafters, with a blue curved line and white sparkles throughout. The bottom left corner depicts purple and black diagonal shapes to the left of the pink shelving and brown flooring. The bottom right corner includes white highlighting on the brown flooring, to the left of the pink shelving. The remaining color white indicates transparent area and is not a part of the mark.