The color(s) RED, WHITE, YELLOW, ORANGE, BLACK is/are claimed as a feature of the mark.
The mark consists of Stylized words FLAMA LOS FOSFOROS DE LA COCINA MEXICANA SUPERIMPOSED ON A STYLIZED RED BACKGROUND WITH A SWATCH OF WHITE BACKGROUND ON AROUND THE TOP WITH A YELLOW BACKGROUND AROUND THE CENTER AND A LIT MATCH GRAPHIC ON AROUND THE RIGHT HAND SIDE.
The English translation of FLAMA LOS FOSFOROS DE LA COCINA MEXICANA in the mark is FLAME THE PHOSPHOROUS MATCHES OF THE MEXICAN KITCHEN.