The mark consists of a light blue rectangle outlined in dark blue within which appear seven drawings of a large man shown in red, white, dark blue and black, engaging in different activities, with the nature of the activities the man is shown engaging in appearing alongside each drawing in black script, namely, "a nice walk", "a ride on a boat", "a good wine", "siesta", "a swim in the river", "a good meal" and "pleasure". In the drawing showing "a nice walk" the man is shown walking with a red, white, dark blue and black backpack; "a ride on a boat" shows the man rowing a small boat with red oars and the boat shown in red, white dark blue and black floating on dark blue water; "a good wine" shows the man with a wine glass in red in his right hand and holding a wine jug in red and black in his left hand; "siesta" shows the man sleeping with a red and white book on his stomach and red "z"s coming from his mouth; "a swim in the river" shows the man in a red bathing suit swimming in dark blue water with splashes of red and dark blue coming from his hands; "a good meal" show the man with a black knife and fork in his hands and a red napkin/bib over his chest enjoying a table full of food and drinks shown in red, white, dark blue and black; and "pleasure" shows the man dancing with a woman shown in black, white, red and dark blue with a crank phonograph below them in red, black, dark blue and white playing music represented by red musical notes. There is a black dotted line that encircles each of the seven drawings and unites them, and in the middle of the light blue rectangle appears the wording "Boavida" in black.
The color(s) light blue, black, red, dark blue and white is/are claimed as a feature of the mark.
The English translation of the word "BOAVIDA" in the mark is "GOOD LIFE".
Trademark: 90356133
