9 Downloadable software via smartphones, mobile phones, mobile terminals or otherportable or desktop computer applications for use in accessing information related to restaurants, dining, entertainment and arts-related subject matter; Downloadable software via smartphones, mobilephones, mobile terminals or other portable or desktop computer applications forproviding interactive experiences for advertising purposes and market research purposes related to restaurants, dining,entertainment and arts-related subject matter; Downloadable software via smartphones, mobile phones, mobile terminals or other portable or desktop computer applications for providing incentive and loyalty programs and contests, sweepstakesand games for users related to restaurants, dining, entertainment and arts-related subject matter; Downloadable interactive multimedia computer game programs