The color(s) white, red and black is/are claimed as a feature of the mark.
"$1 TO $5 TO $10"
The mark consists of concentric circles in red and white, with the words "COOL STUFF" in white between the concentric circles at the top of the design and "FIVE BELOW" also in white at the bottom of the same concentric circle. The mark also contains a dollar sign with the numeral "1", the word "TO", a dollar sign with the numeral "5", the word "TO" and a dollar sign with the numeral "10" appearing in black and white in the center concentric circle.
COOL STUFF ONE DOLLAR TO FIVE DOLLARS TO TEN DOLLARS FIVE BELOW; COOL STUFF ONE DOLLAR TO FIVE DOLLARS TO ONE ZERO DOLLARS FIVE BELOW