The color(s) blue, red, white and dark red is/are claimed as a feature of the mark.
"PUFFS", "SINCE 1934" AND THE CHINESE CHARACTERS TRANSLITERATING TO "SMALL PUFFS"
The mark consists of the word "PUFFS" in dark red with white highlights and a drop shadow appearing above a red bar. Above "PUFFS" is a design of a red shield bearing the word "IMEI" in white. Above the shield is a red crown design. Below the shield is the phrase "SINCE 1934" in red. Below the red bar are red Chinese characters transliterating to "I MEI SMALL PUFFS". The design is bordered by a blue scalloped oval.
IMEI SINCE ONE THOUSAND THREE HUNDRED THIRTY FOUR PUFFS; IMEI SINCE NINETEEN THIRTY FOUR PUFFS; IMEI SINCE ONE NINE THREE FOUR PUFFS
The non-Latin characters in the mark transliterate to "yi mei xiao pao fu" and this means "I-Mei small puffs" in English.
The English translation of "IMEI" in the mark is "righteousness", "beauty".
Trademark: 90336986
