42 Providing on-line non-downloadable software featuring technology that enables users to enter, access, track, manage, monitor, analyze, optimize, gamify, and generate information and reports for use in sport racing event and sport racing activity organizing, planning, and marketing and to provide strategy, insight, and optimization tools based on analytical and statistical models for the understanding and predicting of consumer trends and actions; Providing online non-downloadable software platform for sport racing event activity and participant management, namely, organizing and publishing data regarding sport racing events, classes, and activities and scheduling, administering, registering, timing, and scoring participants in sport racing events, classes, and activities; Non-downloadable sport racing event software as a service (SAAS) services featuring software for analyzing, optimizing, and gamifying users' activities for purposes of improving general performance, shortening activity time, improving safety, and improving environmental impacts, as well as creating social interactions and competition relating to these functions, providing feedback to users about these functions, operating artificial intelligence to optimize these functions, allowing oversight or analysis of these functions by other individuals, teams, and/or third parties, and producing reports about these functions