The color(s) blue, red, white, brown, orange, green and navy is/are claimed as a feature of the mark.
"PREMIUM SPICED BUTTERMILK"
The mark consists of the stylized wording "AMUL PREMIUM SPICED BUTTERMILK" in three lines; the wording "AMUL" is in red outlined in white, the wording "PREMIUM" is in navy outlined in white and the wording "SPICED BUTTERMILK" is in white; the words are inside a blue cloud; below the wording appear an image of four small blue leaves falling, an image of a brown, decorated pillar and an image of a tilted brown and orange color decorative jar, containing a white liquid spilling therefrom, and an orange churn stick lying horizontally below the jar on green grass; the background is blue.
The English translation of "AMUL" in the mark is "PRICELESS".