The mark consists of two Chinese characters meaning ''Original Flavor'' in black; underneath these Chinese characters are two additional Chinese characters meaning "Original Taste" in black; the black word "ALICE'S" is underneath the characters; the black word ''KITCHEN'' is at the bottom; to the left of the words ''ALICE'S KITCHEN'' is an orange circle containing a cartoon of a smiling woman with a beige skin-tone with freckles and brown hair, brown and white eyes, and a beige, brown and white mouth wearing a red t-shirt with a purple watch on the left hand and holding a blue and white bowl of congee containing green scallions, yellow ginger shreds, and two half salty pink, white and orange eggs and pointing outwards with her right hand.
The color(s) orange, red, beige, brown, purple, green, yellow, blue, pink, black, and white is/are claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "yuan zhi yuan wei" and this means "original flavor", "original taste" in English.
The English translation of Chinese characters in the mark is "original flavor", "original taste".
"KITCHEN"
Trademark: 90313698
