The mark consists of the stylized black wording "JESUS WALKS" in large font across the top of the design above two columns with smaller, stylized city names of places Jesus walked with the left column featuring the stacked black wording "BETHLEHEM", "EGYPT", "BETHANY (RIVER JORDAN)", "JERUSALEM", "SYCHAR", "GALILEE", "NAIN", "JUDEAN DESERT", "BETHABARA", "CANA", "CAPERNAUM", "GERASENES", "BETHSAIDA", and "GENNESARET" and the right side featuring the stacked black wording "TYRE & SIDON", "DECAPOLIS", "DALMANUTHA REGION", "CAESAREA PHILIPPI", JERICHO", "MT. ZION", "GARDEN OF GETHSEMARE", "CITY OF DAIVD (SCALA SACRA)", "CHURCH OF THE HOUSE OF ANNAS", "HOUSE OF CAIAPHAS", and "HEROD'S PALACE", and the red wording "VIA DOLORSA", "GOLOTHA", "THE GARDEN OF THE TOMB, JERUSALEM" and a Latin cross in black, all above the stylized wording "THAT'S NOT HOW THE STORY ENDS" in black with a red horizontal line through the wording, all on a white square background.".
The color(s) red, black, and white is/are claimed as a feature of the mark.