The color(s) PMS 2332, PMS 400, PMS Cool Gray 1, and PMS 440. is/are claimed as a feature of the mark.
The mark consists of 'LOVES' is in Apercu Pro Bold; 'FOR LESS' is Apercu Pro Bold in a smaller font lining up perfectly under 'LOVES'. To the left of the 'LOVES FOR LESS' is a series of three rectangles-one vertical and two horizontal, with the top slightly larger-that have been arranged to resemble the profile of a chair.