The colors white, black, brown, beige, red, gold, orange, yellow, blue, green, magenta, purple, teal, and pink are claimed as a feature of the mark.
"KIDS"
The mark consists of four parallel vertical rectangular shapes with the white wording "LOST" at the top and a white swirling pattern. The left is purple, next is blue, next is teal, and right is red. At the bottom are six children and one woman in the middle. The child on the left has magenta hair, brown skin, black and white eyes, pink mouth, yellow and pink clothing, and yellow shoes. The next child has a red hat, black hair with red hair balls, brown skin, white, black, and brown eyes, white teeth and pink tongue, wearing a red and white basketball uniform and shoes holding an orange basketball. The next child has orange and yellow hair beige skin, black, white, and green eyes, white teeth, brown nose, blue shirt, green pants, orange fanny pack, and yellow and white shoes. The woman in the center has brown hair and skin, pink lips, white, black, and brown eyes, blue earrings, a black dress and blue and white shirt with pink tie and black shoes. The next child has a pink and white hat, brown hair, gold earrings, pink tongue, brown nose, brown skin, pink tie, white shirt, black pants, and brown shoes. The next child has brown hair, brown skin, black, white, and brown eyes, and black white and teal mask, a black and teal sweatshirt and blue pants, with black and teal shoes, The child on the right has brown hair and brown skin with white teeth and pink tongue and is wearing a pink dress and pink shoes, and pink hair band. All are outlined in black. All above the word "KIDS" with the yellow letter "K" and the remaining letters in black with "I" and "S" outlined in yellow and "D" outlined in teal.