The color(s) red, green, orange, blue, white, pink, gray, and black is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "LI YOU PIN"
The mark consists of the following: a red partially shaded circle containing a white single line circle around a black outlined corgi dog with orange and white fur, pink paw pads, black and white eyes, a black nose, a black tail, and a black mouth, with the interior of the dog's ear in gray and pink. To the right of this design is a red stylized shopping bag with a white Chinese character next to a green square with a white Chinese character next to an orange square with a white Chinese character which is next to a blue square with a white Chinese character. Below these squares is the red stylized wording "ELLICOR". The remainder of the white in the mark is merely background and is not claimed as a feature of the mark.
The non-Latin characters in the mark transliterate to "AI LI YOU PIN" and this means "LOVE BEAUTY SUPERIOR PRODUCTS" in English.
Trademark: 90301296
