Color is not claimed as a feature of the mark.
"ASSOCIATION FOUNDED 1967"
The mark consists of two intertwined horse heads to the left of the literal element "IHSA" below which are the words "Intercollegiate Horse Shows Association Founded 1967".
INTERCOLLEGIATE HORSE SHOWS ASSOCIATION FOUNDED ONE NINE SIX SEVEN; INTERCOLLEGIATE HORSE SHOWS ASSOCIATION FOUNDED ONE THOUSAND NINE HUNDRED SIXTY SEVEN; INTERCOLLEGIATE HORSE SHOWS ASSOCIATION FOUNDED NINETEEN SIXTY SEVEN
As to "INTERCOLLEGIATE HORSE SHOWS ASSOCATION FOUNDED 1967"