The mark consists of the wording "THE LEVIATHAN" written in brown stylized ropelike lettering above a stylized red, orange, brown, purple, and yellow squid with its tentacles spelling "RUM". The lower portion of the mark contains turquoise, green, blue and grey seas with the reflection of the squids tentacles depicting the wording "RUM" in a dark shaddow. Above the sea is a grey-tan sky with grey rain pouring down coming out of grey and blue stylized clouds. While grey IS a part of the mark and included as a color, white and black are used for shading purposes only
The color(s) turqoise, orange, grey, green, yellow, purple, brown, pink, and blue is/are claimed as a feature of the mark.