Trademark: 90293348
Word
PUBLISHER FIRST
Status
Pending
Status Code
686
Status Date
Tuesday, August 17, 2021
Serial Number
90293348
Mark Type
4000
Filing Date
Monday, November 2, 2020
Published for Opposition
Tuesday, August 17, 2021

Trademark Owner History
Publisher First, Inc. - Owner At Publication

Classifications
35 Advertising consulting and management services for publishers, namely, online advertising network matching services for connecting advertisers to publisher websites, mobile applications, supply side platforms and other advertising demand partners, and pay per click (PPC) advertising management services for managing advertisements that appear on publisher websites, mobile applications and portable electronic devices; business consulting services in the field of web-based advertising, mobile application-based advertising and advertising that appears on portable electronic devices; Advertising analysis and consultation, namely, screening, verifying and monitoring target advertising, advertisement technology and advertisement formatting information against first and third-party data on behalf of others; Pay per click advertising information, namely, providing a website featuring specific aggregated advertising revenue reporting data and insights; Pay per click (PPC) advertising management services, namely, providing yield management services to publishers, including human and machine powered optimizations to increase advertisement-driven revenue; Business monitoring services, namely, tracking web sites of others to provide details about user click traffic or visits to the web site; Advertising, advertising analysis and analysis of advertising response services related to optimization of advertisement revenue in the nature of targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms
42 Information technology services related to optimization of advertisement revenue, and targeting, delivering, and measuring the effectiveness of advertisements using proprietary computer code and proprietary algorithms, namely, data automation and collection service using proprietary software to evaluate, analyze and collect service data
"PUBLISHER"

Trademark Events
Aug 17, 2021
Official Gazette Publication Confirmation E-Mailed
Aug 17, 2021
Published For Opposition
Jul 28, 2021
Notification Of Notice Of Publication E-Mailed
Jul 14, 2021
Approved For Pub - Principal Register
Jul 8, 2021
Teas/Email Correspondence Entered
Jul 7, 2021
Correspondence Received In Law Office
Jul 7, 2021
Teas Response To Office Action Received
Apr 6, 2021
Notification Of Non-Final Action E-Mailed
Apr 6, 2021
Non-Final Action E-Mailed
Apr 6, 2021
Non-Final Action Written
Apr 6, 2021
Assigned To Examiner
Dec 29, 2020
New Application Office Supplied Data Entered In Tram
Nov 5, 2020
New Application Entered In Tram

Trademark Alertz updated from USPTO on 2030-01-24