The colors green, black, purple, white, red, brown, pink and beige are claimed as a feature of the mark.
The mark consists of an overall half-circle design that contains various cacti in green and pink colors, outlined in black. Superimposed over and toward the right side of these cacti is the design of a woman with beige and brown skin and brown hair, wearing a brown belt over her chest, a purple shirt, and a red bow in hair, all outlined in black. All of these are superimposed by an underlined wording "DOÑA JUANA" stylized font and in purple color, with a white and black background and outline.
The name and/or portrait shown in the mark does not identify a particular living individual.
The English translation of the word "DOÑA" in the mark is "Mrs.".