The mark consists of the words Wil Wright's in cursive, in the color black, on a white background. Underneath the cursive letters are the words "Ice Cream of the Stars" in black italicized lettering, on a white background. Following those words, near the bottom right corner of the mark, are the words Since 1939, on a white background.
WIL WRIGHT'S "ICE CREAM OF THE STARS" SINCE NINETEEN THIRTY NINE; WIL WRIGHT'S "ICE CREAM OF THE STARS" SINCE ONE THOUSAND NINE HUNDRED THIRTY NINE
The color(s) black, and white is/are claimed as a feature of the mark.