The mark consists of the literal element "GRANO A GRANO" in white text on a black background and all around the background and around the wording are colored, concentric ovals. Starting in the top left, the first oval has an olive green center, a red middle ring and an orange outer ring, and to the right of that is an oval with a lavender center and maroon outer ring, and to the right of that is an oval with a maroon centre, a lavender middle ring and then a purple outer ring, and to the right of that is an oval with a blue centre, a light yellow middle ring and a dark yellow outer ring, and to the right of that an oval with a light pink centre, a dark pink middle ring and a purple outer ring, and to the right of that, in the upper top right corner, an oval with a red centre, an olive green middle ring and a beige outer ring. Starting in the top left and close to the left border, the first oval has a blue centre and an olive green outer ring. Below and to the right, there is an oval with a red center, beige middle ring and orange outer ring. Above and to right is an oval with a red center, orange middle ring and yellow outer ring. Below and to the right is an oval with a dark brown center and a light brown outer ring. Above and to right is an oval with an olive green centre, a red middle ring and a yellow outer ring. Below and to the right is an oval with a blue center, a purple middle ring and a blue outer ring. Above and to the right is an oval with a yellow center and a brown outer ring. Below and to the right is an oval with a beige centre and an orange outer ring. Below is an oval with a dark brown center, a light brown middle ring and a beige outer ring. To the right is an oval with a dark purple centre, a light purple ring middle ring, a blue middle ring and a light purple outer ring. Above and to the right is an oval with an orange center and a green outer ring. Below, on the right border, is an oval with a dark grey center, a green middle ring and a light grey outer ring. Below and to the left is an oval with an orange centre, a pink middle ring, a red middle ring and a blue outer ring. To the left is an oval with a dark brown centre, a purple middle ring and a light gray outer ring. Below and to the left is an oval with a lime green center and a green outer ring. To the left of that is an oval with a light orange centre, a pink middle ring, an orange middle ring and a beige outer ring. Above and to the left, on the left border, is an oval with an orange centre, a brown middle ring and a light green outer ring. Starting in the bottom left, there is an oval with a green centre, a brown middle ring and a beige outer ring. Above and to the right is an oval with a dark purple centre and a light purple outer ring. To the right is an oval with an orange centre, a yellow middle ring and a maroon outer ring. To the right is an oval with a light green centre, a light orange middle ring and a maroon outer ring. To the right is an oval with an orange centre, a yellow middle ring and a green outer ring. To the right, on the right border is an oval with a light yellow centre, a dark yellow middle ring and a beige outer ring. Starting in the bottom right, there is an oval with an orange centre and a brown outer ring. To the left is an oval with a green centre, an orange middle ring, and a green outer ring. To the left is an oval with an orange centre, a red middle ring and a light beige outer ring. To the left is an oval with a green centre, an orange middle ring and a brown outer ring. Below and to the left is an oval with an orange centre and a beige outer ring. Above and to left is an oval with an orange centre, a red middle ring, and a yellow outer ring.
The colors white, olive green, maroon, lavender, green, yellow, orange, blue, red, pink, purple, beige, lime green, brown, dark yellow, light pink, dark pink, dark brown, light brown, dark purple, light purple, dark grey, light grey, light orange, light green, light yellow, and light beige are claimed as a feature of the mark.
The English translation of "grano a grano" in the mark is "grape by grape".