The color(s) magenta, purple, blue, aqua, green, yellow and orange is/are claimed as a feature of the mark.
The mark consists of a rainbow colored puppy in muted shades from the puppy's paws to the puppy's ears of magenta, purple, blue, aqua, green, yellow, orange. Adjacent to the puppy are the words "DOGGIE OF THE DAY". The wording is positioned below the puppy's chest, the letter "o" in the word "Doggie" and the "o" in the word "of" are replaced with paw prints. The words "Doggie of the Day" appear in rainbow colors of red, yellow, lime green, green, aqua, blue, purple, orange and magenta. The uppercase "D" in red, a paw print in orange for lower case "o", lower case "g" in yellow, second lower case "g" in green, lower case "i" in lime green, lower case "e" in green followed by a paw print for lower case "o" in aqua with shades of green, and lower case "f" in aqua, lower cases "t" in aqua, lower case "h" in aqua shading into blue, lower case "e" in blue shading into purple, upper case "D" in purple, lower case "a" in magenta shading into purple, followed by lower case "y" in magenta.