The color(s) Black , white and red is/are claimed as a feature of the mark.
The mark consists of The "V" is the graphic mark, symbol or stylized use to Identify my company, my product or Brand, instantly recognize the Logo on The product, also the name. Whenever you see the "V" itself on the Product it represents the name. Some times you'll see the name itself On the product as it shown "LaaVache", With the design.