The mark consists of three concentric circles with the outer circle being red, the middle circle being white, and the inner circle being green, and filled in with yellow. Inside the circle is a pink sausage with white eyes and black pupils, a black mouth and white teeth. The sausage is giving a thumbs up in one hand, and holding a white beer stein filled with orange and red beer in the other hand. Below the sausage is a green ribbon banner with the words "EL SALCHICHON" in white stylized font, and the word "MICHELADO" in yellow stylized font. The complete image is outlined in black and white, and appear on a black background.".
The color(s) black, red, white, yellow, green, orange, and pink is/are claimed as a feature of the mark.
The English translation of "EL SALCHICHÓN" in the mark is "THE SAUSAGE".