The mark consists of a brown potato with white and black eyes outlined in black, the nose is outlined in black, the mouth is outlined in black with white teeth and pink tongue with black shading in the mouth. The stylized potato has black arms with white gloves that are outlined in gray. The potato is wearing a yellow sombrero with orange, green, and red accents. The sombrero has black eyebrows of the potato. Beside the potato is a smiling orange and yellow sun wearing black sunglasses with white outline and with a black mouth. Below these designs is the wording "LA PAP LOCA" in a red font with some white shading outlined in black. The white background is not claimed as part of the mark.
The color(s) red, pink, yellow, orange, green, brown, gray, white and black is/are claimed as a feature of the mark.
The English translation of La Popa Loca in the mark is The Crazy Potato.
"LA PAPA"