The mark consists of a bold octagon with lettering spaced inside of it and images at the bottom. The first line will read, "Check". The second line will read, "the". The third line will read, "BACK SEAT". The fourth line will read, "for the ones you love". The fifth line will include a picture of a small child in a seat belt and a puppy dog next to it. The design will include a hook at the top of the design for hanging in vehicles.