The mark consists of a bear with gray hair; a black semi-colon eye and a stitched black "x" with a blue hanging button as the other eye; black stitching on the arms and legs; one fury ear and one ripped ear; white cotton coming down the center of the head/face and stitched together with black stitches; big smile with pink lips and sharp white teeth; long sharp claws (3 per paw) with the claws on the left being gray and the claws on the right being tan and having one broken claw; brown rope along the neck; red, blue, purple, checkered circle belly that is stitched together down the middle with black stitching; the belly also includes a pink heart that is stitched together with six black stitches, a black square surrounding a bold white bubble letter capital "R" and white sub letters being "TW", white cotton coming out, and a long strip of cotton coming out at the bottom of the belly, which is stitched together with black stitching spelling out family, white "2019" written in a black box; stylized word "ROLFY" in white all caps with break line in the center of the "L" with a reflection of parts of the bear revealed in the back, and the Charlotte skyline in gray breaking the bottom apart, "NEVER GIVE UP" along the side of the "R" with a red horizontal "N" being at the bottom and a red arrow at the top facing up, "T.B". in smaller white capital letters appearing at the bottom of the word "ROLFY" between the letters "F" and "Y", with a smaller version of the aforementioned bear appearing to the right thereof, the wording "PAIN", "FAMILY", "DEPRESSION", "CARE FOR", "PAIN", "FAMILY", "CARE FOR", PAIN, FAMILY, RUNNING, LOVE FOR, DEPRESSION, CARE FOR, PAIN, FAMILY, DEPRESSION, CARE FOR, PAIN, FAMILY, CARE FOR, PAIN, FAMILY, RUNNING, LOVE, DEPRESSION, CARE", "PAIN', "FAMILY", "DEPRESSION", "CARE" are written diagonally from bottom left to top right at the very bottom in gray, with the terms repeating until they are obscured by the cityscape.
The color(s) red, white, pink, blue, black, brown, gray, tan, and purple is/are claimed as a feature of the mark.