The color(s) red, green, and white is/are claimed as a feature of the mark.
The mark consists of a label shown from multiple angles, comprised of green, white and angled stripes that wrap around the product packaging. In the white portion is the word "TAJÍN" in green fanciful font with a red chile pepper as a dot for the letter "I", there is a design of a small green and white lime located underneath the letter "N". The right leg of the letter "N" extends around towards the red chile pepper. The green stripe has a repeating pattern of dark green chile peppers. The dotted lines of the drawing that depict the shape of the bottle, the shape of the lid, and the shape of the label are intended to show placement of the mark and are not claimed as part of the mark.
The English translation of "Tajin" in the mark is "thunder".