35 Advertising; business administration of consumer loyalty, incentive and bonus programs; online retail store services featuring downloadable games software, interactive electronic game software, computer software, including downloadable computer software, computer software for use in playing games and placing wagers on sporting events, games software, gaming software, including interactive gaming, downloadable games applications, interactive electronic games applications, downloadable publications, betting terminals, coin-operated mechanisms for vending machines, CDs, DVDs, CD ROMs, paper and cardboard, printed matter, stationery and office requisites, except furniture, instructional and teaching materials, posters, promotional materials, photographs, newsletters, newspapers, tickets, tickets for payment without cash, betting slips, display banners of paper, display banners made of cardboard, advertising signs of paper, advertising signs of cardboard, printed cards, games and playthings, printed game cards, lottery scratch cards, lottery tickets, scratch cards, game cards, scratch cards for playing lottery games, electronic games, interactive electronic games, apparatus for games adapted for use with television receivers, apparatus for playing electronic games, gaming machines for gambling and placing wagers on sporting events, arcade game machines, games involving gambling including sports gambling; marketing services; compilation of information into computer databases; creating advertising banners for use on websites, for others; dissemination of advertising for others via the Internet