The colors blue, purple, gold, and, white is/are claimed as a feature of the mark.
"GEMS"
The mark consists of the stylized wording "JOJO'S JEMZ" the capital "J" is blue and purple with white outlining, followed by a lower case "O" which is in the shape of a diamond ring, the letter "O" is gold with white outlining and the diamond is white and purple, with 4 marks above the diamond with white outlining. The lowercase "O" is followed by a lowercase "J" which is blue and purple with white outlining, the lowercase "J" is followed by the second lowercase "O" which is in the shape of a beaded bracelet which appears in blue and purple with white outlining, which is then followed by an apostrophe which is blue and purple with white outlining, the apostrophe is followed by a lowercase "S" which is blue and purple in color with white outlining. The second "J" in the stylized wording "JOJO'S JEMZ" also serves as the letter "J" in the stylized wording "JEMZ", all of which is blue and purple with white outlining. The lower case "E" follows the "J" and it is in the shape of an awareness ribbon design which appears in the color purple with white outlining and appears right below the second lowercase "O" which serves as an awareness ribbon charm design for the bracelet design. The lower case "E" is then followed by a lower case "M" and it is the color blue and purple with white outlining. The lowercase "Z" is the color blue and purple with white outlining and it follows the lowercase "M". Below the stylized wording "JOJO'S JEMZ" is the stylized wording "JUST A JEWEL DROPPING JEMZ", all appearing in blue and purple capital letters with white outlining. The color black and the remaining color white represents background, outlining, shading and/or transparent areas and are not part of the mark.