The mark consists of the stylized wording "EST. 1988 OLÉ MEXICAN FOODS" and a gold cross outlined in borders of light gold, brown, dark brown, brown, light gold, brown, and gold. The arms of the cross are connected by curved portions of the borders. The horizontal bar of the cross is divided into three equal rectangles colored green, white, and red. The wording "OLÉ" appears in black in the horizontal bar, with the letter "O" primarily in the green rectangle but also the white rectangle, with the letter "L" in the white rectangle, and with an accented letter "É" in the red rectangle. On the vertical bar of the cross, above "OLÉ" is the silhouette of a bull in black facing right, with the black wording "EST." in the upper left of the vertical bar and the black numeral "1988" in the upper right. Below the word "OLÉ" in the bottom of the vertical bar the wording "MEXICAN FOODS" appears in black with one word stacked on another and separated by a black horizontal line.
OLÉ MEXICAN FOODS ESTABLISHED ONE THOUSAND NINE HUNDRED EIGHTY EIGHT; OLÉ MEXICAN FOODS ESTABLISHED ONE NINE EIGHT EIGHT; OLÉ MEXICAN FOODS ESTABLISHED NINETEEN EIGHTY EIGHT
The color(s) red, white, green, gold, light gold, brown, dark brown, and black is/are claimed as a feature of the mark.
"EST. 1988 AND MEXICAN FOODS"