35 Franchise services, namely, offering business management consultation, advice, and assistance relating to the organization and promotion of medical care practices providing psychological therapy for adults, adolescents, and children, eye movement desensitization and reprocessing (EMDR) therapy, and psychotherapy services; advisory services relating to business management of medical care practices providing psychological therapy for adults, adolescents, and children, eye movement desensitization and reprocessing (EMDR) therapy, and psychotherapy services; advertising, promotion, and marketing advisory services for medical care practices providing psychological therapy for adults, adolescents, and children, eye movement desensitization and reprocessing (EMDR) therapy, and psychotherapy services; providing business strategic planning and marketing services for medical care practices providing psychological therapy for adults, adolescents, and children, eye movement desensitization and reprocessing (EMDR) therapy, and psychotherapy services; assistance, advisory services, and consultancy with regard to business planning, business analysis, business management, business organization, marketing, and client analysis; business strategy development services; business management consulting with relation to strategy, financing, marketing, production, personnel, and sales matters for medical care practices involved with psychological therapy for adults, adolescents, and children, eye movement desensitization and reprocessing (EMDR) therapy, and psychotherapy services; human resources management and consulting services; human resources management services for others, namely, developing personnel policies and procedures for employee recruiting, selection, and performance appraisals, and assisting with recruiting, on-boarding, and management of employees