The mark consists of The left side of the logo is a compass face surrounded by different sports in place of the directions. North is a Fleur de Lies, south is a bike with an "S" incorporated in it, west a "W" with a person climbing on it, northwest is a runner, northeast is a hiker, southwest is a kayaker, and southeast is a person spiking a volleyball over a net. In the center of the compass is the compass needle. The top have of the needle is incorporated as part of the letter "L" for the word Louisville which extends out to the right. The bottom needle is the right side of the letter "A" for the word Adventures which extends out to the right, underneath the word Louisville. Underneath the word "Adventures", on the right side of the logo is the phrase "live your life, live your adventure". That phrase is written as "live your" in larger text, with the word "life" and "adventure" in smaller text, one written above the other with a line between the two like a fraction.
LOUISVILLE ADVENTURES. LIVE YOUR LIFE. LIVE YOUR ADVENTURE.
Trademark: 90174972
