The mark consists of a bullseye design of concentric circle in red, gold and white. The words "MAKE IT LUCKIES!" appear to the right of the circles, in red. Inside the circles is a depiction of two white cigarette packages side by side with white and yellow cigarettes. On the package to the left appear the words "LUCKIES", in gold, "LUCKY STRIKE" (in white and black), "GOLD" in gold, "RED" in red" and "AN AMERICAN ORIGINAL" in black".
As to "AN AMERICAN ORIGINAL"
The color(s) red, gold, white, yellow, and black is/are claimed as a feature of the mark.
"GOLD"
Trademark: 90165864
