The color(s) dark gray and red is/are claimed as a feature of the mark.
THE NON-LATIN CHARACTERS THAT TRANSLITERATE TO "YAN LIAO"
The mark consists of the stylized wording "MEIDAN" in dark gray other than the center line in the letter "E" which is red, below which are four simplified Chinese characters in dark gray, between two dark gray horizontal lines.
The non-Latin characters in the mark transliterate to "MEI DAN YAN LIAO" and this means "MEI DAN PIGMENTS" in English.
The wording "MEIDAN" has no meaning in a foreign language.