The color(s) black, white, gray scale is/are claimed as a feature of the mark.
The mark consists of The mark consists of a black background, taller than it is wide, with white elements and outlines consisting of a stylized, tattoo-like drawing of a realistic heart, overlayed by a cross patonce (long vertical, short horizontal cross, with four three-point ends), containing the word "Black" across the horizontal beam and "Label" across the vertical beam, sharing the letter "A" in the center. Lines eminate from behind the center of the heart, invoking beams of light, and the words "Super Deluxe" appear in a gothic font below the heart, with the words "Black Label Trading Co". below them.
SUPER DELUXE BLACK LABEL TRADING COMPANY