The color(s) black, gray, orange is/are claimed as a feature of the mark.
The mark consists of black silhouette of a man and woman kissing in the rain, the gray background shows that the time of day is evening, the words are in black and orange with dripping letters to show a lava-like look, the words and image have a double meaning, the image represents seduction and mystery, the word 'fine' is an acronym for financial education, alpha means first in order of importance, the combination of the words mean: financial education is sexy, especially when you make it a top priority.