The mark consists of the stylized design of a bearded man wearing sunglasses, a baseball hat, necklace, bracelet, and ring holding a glass with two shrimp, an orange slice, fruit slices, and a straw on the rim and an upside down bottle in the glass. The man's skin is beige. His beard, eyebrows, shirt, and hat are black. The front of the hat has two gold circle on either side of a gold rectangular border. The wording "MICHELADAS" appears in white at the top of the gold border. The gold wording "EL PATRON" appears in the middle and the white wording "MEXICAN FOOD" appears at the bottom superimposed over a red bar. A gold label with four gold circles appears on the left hand side of the shirt. The wording "MICHELADAS" appears in white at the top of the gold border. The gold wording "EL PATRON" appears in the middle and white wording appears at the bottom superimposed over a red bar. The button on his t-shirt is white. His teeth are white. His lips are red. The bridge of his sunglasses, necklace, bracelet, and ring are gold. The bowl of the glass is pink and outlined in black. The glass stem is white and outlined in black. The bowl of the glass is red and outlined in black. The shrimp and orange slice are orange and outlined in black. The other fruit slices are yellow and outlined in black. The straw is yellow. The stirrer is brown. The upside down bottle is brown with a black and gold label. The word "EL PATRON" appears in gold on the label of the bottle. The design appears on a white background.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies Juan Eduardo Cuellar Perez, whose consent(s) to register is made of record.
The color(s) red, black, white, gold, beige, yellow, orange, brown is/are claimed as a feature of the mark.
The English translation of "EL PATRON" in the mark is "THE BOSS".
"MICHELADAS" AND "MEXICAN FOOD"