35 retail store services featuring fruit, nuts, cheese, prepared meat, cakes, cookies, bakery goods, gift boxes and live plants; online retail store services featuring fruit, nuts, cheese, prepared meat, cakes, cookies, bakery goods, gift boxes and live plants; Mail order catalog services featuring fruit, nuts, cheese, prepared meat, cakes, cookies, bakery goods, gift boxes and live plants; Administering a fruit club by means of selecting fruits based on consumer expectations and arranging periodic shipment to club members