The colors red, black, white, yellow, brown, purple, orange, green, grey, pink, beige, and blue are claimed as a feature of the mark.
The mark consists of a red heart with children of different ethnicities with black, yellow, and brown hair, wearing purple, orange, green, grey, and pink shirts with beige, red and brown leggings and blue jeans, holding hands around the middle of the heart. "TOTS OF LOVE" is written in capitalized bold black letters outlined in white below the children.