The color(s) red, orange, white and black is/are claimed as a feature of the mark.
The mark consists of the stylized wording "DON CHAYO" wherein the term "DON" appears in red that is darker at the top and transitions to lighter red at the bottom, and the term "CHAYO" appears in red at the top of the letters and transitions to orange in the middle and yellow at the bottom. This wording appears above "EL CARDENAL MAYOR Y SU FORTALEZA NORTEÑA", wherein the wording "EL CARDENAL MAYOR" appears in red and "Y SU FORTALEZA NORTEÑA" appears in black. All of the foregoing wording appears in a white background. The black shadow areas and color gray appearing outside of the wording represent transparent background and is not claimed as a feature of the mark.
The name(s), portrait(s), and/or signature(s) shown in the mark identifies CESARIO SANCHEZ CHAVEZ, whose consent(s) to register is made of record.
The English translation of "Don Chayo El Cardenal Mayor y Su Fortaleza Norteña" in the mark is "Mr. Chayo the Major Cardinal and His Northern Fortress"