The color(s) black, red, and yellow is/are claimed as a feature of the mark.
The mark consists of the letter "B" in black, stylized lettering within an abstract shield design having eight points directly above the wording "KURULUS 1962" in black, stylized font all situated at the top of the mark and directly above a partial oval design colored red and outlined in black that contains the term "BILLUR" in yellow, stylized lettering with diacritical marks above the letters "I" and "U". A black rectangle containing the wording "KURU KAHVECISI" and having diacritical symbols above each "I" appears beneath the oval design. The bottom portion of the mark consists of an abstract drawing of a zig zag line colored red and encircling a drawing of coffee being poured into a cup that is placed on a saucer all colored black. The color white is used to indicate background and is not a part of the mark.
B KURULUS ONE THOUSAND NINE HUNDRED SIXTY TWO BILLUR KURU KAHVECISI; B KURULUS NINETEEN SIXTY TWO BILLUR KURU KAHVECISI; B KURULUS ONE NINE SIX TWO BILLUR KURU KAHVECISI