The color(s) black, blue, white, green and red is/are claimed as a feature of the mark.
The mark consists of the word JUMBO in blue letters with white shading with a large letter "J" and smaller letters "UMBO" and beside the large "J" and below the "UMBO" is SUPER FRESH in white shaded letters with a green banner background and below SUPER FRESH is SUPERMARKET in red letters with white shading and behind the SUPER FRESH banner and SUPERMARKET is a black background with a green stripe that extends from the "J" below SUPERMARKET to the right of SUPERMARKET and SUPER FRESH and a green leaf above the "ET" in SUPERMARKET and extends over the green banner after the word FRESH.