The color(s) red and black is/are claimed as a feature of the mark.
"HOIST CENTRAL" AND "PART"
The mark consists of a stylized letter "H" in black, surrounded by a black square border with rounded corners comprised of broken lines, with a red number "1" comprising the upper right hand corner of the square. The stylized wording "HOIST CENTRAL" in black appears to the right of stylized letter "H", with a red number "1" replacing the "I" in "HOIST". The wording "ANY PART. ANY TIME. ANY WHERE". appears in red beneath "HOIST CENTRAL".
H ONE HOIST CENTRAL ANY PART. ANY TIME. ANY WHERE.
H ONE HO1ST CENTRAL ANY PART. ANY TIME. ANY WHERE.