The color(s) black, red, orange, yellow, green, blue, violet and pink is/are claimed as a feature of the mark.
The mark consists of a black outline of a butterfly comprising a frame about the letters "CHOE" with each letter formed by vertically arranged rows of horizontal stripes of successive colors of the rainbow, namely, red, orange, yellow, green, blue, violet and pink. The mark appears against a white background and the inside of the butterfly is white, but the white areas represent transparent areas and are not claimed as a feature of the mark.
The wording "CHOE" has no meaning in a foreign language.