35 Advancing American business and tourism by promoting the services of participating restaurants, bars, eateries, bakeries, food trucks, taverns, cafes, and nightclubs, namely, promoting the interests of food and wine purveyors, as well as promoting indoor and outdoor dining at restaurants, bars, eateries, bakeries, food trucks, taverns, cafes, and nightclubs; Advertising services, namely, promoting and marketing the goods, services and brand identity of others, namely, local restaurants, by offering special menus, fixed price meals, guest chefs, discounts, sponsorships, promotional contests, wine and food tastings and offers via advertising, marketing, promotion, public relations; Advertising services for others, namely, creation and distribution of advertisements, advertisements, mail advertisements, and commercial information and news; Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with a festival featuring wine, cuisine and culture; Organizing, arranging and conducting of food events, namely, food product demonstrations