The color(s) red, orange, yellow, green, aqua green, greenish blue, blue, indigo, and violet is/are claimed as a feature of the mark.
The mark consists of family-ish in lower case letters with arial black bold 36 font on white background; f = Red; a = orange and yellow; m =yellow and green; i = green; l = greenish blue; y = blue; - = aqua green; ish (italics) = top of letters in indigo and bottom is in violet; All letters are outlined in red.