35 Issuing loyalty rewards cards, namely, promoting convenience store goods and services by means of the issuance of loyalty rewards cards; Providing consumer reward cards, namely, providing incentive award programs for convenience store customers by means of the issuance of loyalty rewards cards; Providing consumer rewards programs, namely, providing incentive award programs for convenience store customers by means of the distribution of stored value cards; Providing frequent buyer rewards programs, namely, providing incentive award programs for convenience store customers by means of the distribution of stored value loyalty rewards cards; Providing incentive rewards programs for the purpose of promoting and rewarding loyalty, namely, providing incentive award programs for convenience store customers by means of the issuance of loyalty rewards cards; Arranging and conducting incentive reward programs to promote the sale of gasoline and food; Providing incentive award programs for customers for the purpose of promoting and rewarding loyalty, namely, providing incentive award programs for convenience store customers through the distribution of loyalty rewards cards; Issuing magnetically encoded loyalty reward cards for use in connection with transactions by customers, namely, promoting convenience store goods and services by means of the issuance of loyalty rewards cards