"SHALOM"
The mark consists of a stylized "S" that is a caricature of a swan that has a heart over the tail of the swan, the "S" serves to be the "S" of the term "SELLY'S" and the "S" of the term "SHALOM".
The name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
SELLY'S SHALOM; SHELLY'S SHALOM
The English translation of "SHALOM" in the mark is "PEACE".